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SEO, organic visibility, AI & discoverability systems

Build an SEO system your team can run.

I help enterprise teams diagnose what is limiting discoverability and build a clearer operating model for growth across Google, AI visibility, and related surfaces.

WHAT THIS WORK COVERS

Diagnosing what is constraining SEO, organic visibility, and AI discoverability across technical systems, content structures, and ownership layers.

Containing a visibility drop by isolating likely causes and defining immediate actions your team can execute.

SEO Systems

Diagnose constraints.
Build control.

For enterprise teams where SEO and discoverability are shaped by product, engineering, editorial, and platform decisions.

I help identify what is limiting performance and translate that into a clearer operating model your team can run.

EXPLORE SEO SYSTEMS
SEO Incident Response

Visibility dropped.
Contain it fast.

For teams facing sudden loss in organic visibility across Google, AI platforms, or related discovery surfaces.

I work from logs, Search Console, release history, rendering behavior, and platform changes to isolate likely causes and define immediate next steps.

VIEW INCIDENT RESPONSE

15+ years
15+

Working inside large SEO programs close to product, engineering, and editorial decision-making.

Multi-surface
Multi-surface

Marketplace and complex platform work across international surfaces, indexing systems, content structures, and related discovery environments.

Scoped work
Scoped work

Defined engagements with a clear question, a bounded response path, and a practical outcome.

Selected organizations I've worked with
Kijiji
Adevinta
Shutterstock
ECG
ATG
Scope clarity
I build the operating model. Your team runs it.
I CAN HELP WITH
  • SEO and discoverability diagnosis
  • Organic search operating model design
  • AI visibility and retrieval-readiness review
  • Incident containment and root-cause work
  • Migration and platform-risk review
  • Structural blockers to discoverability
  • Monthly operating review
WHAT I DON'T DO
  • Content production
  • Link campaigns
  • Generic audits with no execution path
  • Page-level cleanup as a substitute for structural change
  • Ongoing execution your team does not own
THIS FITS WHEN
  • SEO issues cut across product, engineering, and editorial layers
  • Visibility problems are structural, recurring, or hard to isolate
  • Leadership needs an outside read before committing to change
  • Internal teams need a clearer operating path, not more activity
HOW ENGAGEMENTS ARE STRUCTURED

Clear scope. Defined output.

Most work is scoped around a defined problem, constraint, or decision. Engagements are bounded by default in scope and time, with a clear output and a practical handoff.

Incident response is fast-start, fixed-scope work designed to contain the issue, narrow likely causes, and define immediate next actions. Systems advisory is scoped separately around a broader discoverability, operating model, or structural question.

If follow-on support is needed, it is added deliberately as a separate extension of the work rather than assumed from the start.

Need an outside read? Start with one email.

Get in touch →