Olya Ianovskaia

For almost twenty years, I’ve worked in organic search across in-house, strategy and consulting roles. Much of that time was spent at marketplaces and large platforms, including Kijiji, Adevinta, Shutterstock, eBay Classifieds and Auction Technology Group, as well as businesses in sports, education and manufacturing.

These were sites with very large inventories, templated page types, international reach and frequent releases, where technical, editorial and commercial decisions were closely connected. Working inside them taught me how search problems become organizational ones, and how to move a decision forward when several teams each own part of the answer.

On large sites, performance rarely improves by adding more. It improves by managing what is already there: what gets crawled and indexed, how pages connect, how templates behave, and who makes the call.

I look for the constraint that matters most, state it plainly, and make sure the team leaves with a plan it can carry out.