Independent SEO advisory for complex systems

I focus on determining:

• Whether the system can support growth at all

• Where incentives or structure are working against organic performance

• What kind of change is actually required

This is why the work is time-bounded, independent, and advisory by design.

What I don’t do

• Ongoing execution or delivery engagements

• Tactical SEO checklists

• Page-level optimization

• Compete with internal teams or agencies

My role is to provide clarity, so teams can execute effectively.

I’ve worked across marketplaces, content-heavy platforms, and multi-surface products where SEO outcomes are shaped by governance, incentives, and platform decisions — not isolated tactics.

This perspective informs both my advisory work and my writing.