SEO Executive Advisory

A senior-level diagnostic session for enterprise SEO systems that no longer respond predictably to more effort.

What this is

This is a 90-minute working session designed to help leadership teams identify the dominant structural constraints limiting SEO performance and understand what kind of change would move the system forward.

The diagnostic focuses on determining:

system structure
ownership and incentives
platform constraints
decision-making and governance

What this is not:

An SEO audit
A roadmap or backlog
An execution or delivery service
Ongoing consulting by default

When this is useful

This advisory is most useful when:

SEO performance has plateaued despite continued investment
Teams are producing more work but results feel harder to control
SEO ownership is fragmented across product, content, and platform teams
Platform changes routinely undermine organic performance
Leadership senses a structural problem but lacks a clear diagnosis

If the issue can be solved by better execution, this is not the right engagement. If these conditions are present, additional execution is unlikely to resolve the issue without a structural diagnosis first.

How the session works

Before the session

You’ll share brief context:

Site type and scale
Organizational setup
What feels “stuck”
Recent changes or decisions affecting SEO

The session (90 min)

We work through:

How SEO demand is created, captured, and constrained
Where structure or incentives conflict with organic growth
Which constraints are binding vs. incidental
What kind of change would actually move the system

After the session

You’ll leave with:

A clear diagnosis of the primary constraint(s)
Language to explain the problem internally
A directional view of what needs to change — and what doesn’t

No slide deck unless explicitly requested.

What happens next

Some teams use the session as a one-time diagnostic.
Others ask for continued support — not execution, but ongoing system-level guidance as changes are evaluated and implemented.

When appropriate, this can evolve into a long-term advisory retainer focused on:

Structural decision support
Governance and ownership alignment
Platform and roadmap review
Preventing regression as systems evolve

This is optional, selective, and discussed only after the initial advisory.

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